How Cannabis Brands Are Taking Consumer Sensory Experiences to the Next Level
How Cannabis Brands Are Taking Consumer Sensory Experiences to the Next Level
As more consumers become familiar with cannabis as a lifestyle product, companies are taking a sensory-based approach to brand experiences. Cannabis consumption has risen dramatically over the past year, and a noticeable number of companies are adopting a more intentional approach to building brand connections. In the early days of the industry, product marketing primarily consisted of strain-based branding that was often confusing and uninviting to new consumers. As the legal space started to mature,…
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