Why Pro Athletes Are Entering the Cannabis Game

Pro athletes are routinely retiring from the field and then entering the cannabis industry. It’s a winning move in more ways than one. This year, NFL Hall of Famer Joe Montana made news by investing in Caliva, a large California weed operator. He’s not the only sports name to appear on the cannabis radar. The NHL Alumni Association decided to partner with Canopy Growth, a Canadian company, to study cannabinoids as treatment for post-concussion neurological…


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