Jay-Z Joins Cannabis Company as Chief Brand Strategist

The rapper is the latest celebrity to get into the marijuana business as its legalization for recreational use has spread to 11 US states. Billionaire rapper Jay-Z is entering the fast-growing cannabis industry, taking a role with California company Caliva as a strategist. Privately-owned Caliva, formed in San Jose in 2015, said on Tuesday that Jay-Z had entered a long-term partnership in which he will focus on outreach and the creative direction of the company. The rapper,…


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