A Cannabis Coke and a Smile? Colorado Companies Hoping to Tap Infused Beverage Craze

Coca-Cola, Molson Coors, New Belgium just some of the companies with their eyes on infused drinks. When Coca-Cola publicly announces it is sizing up business opportunities in an industry, people take notice. That was the case in mid September when Coke — the world’s largest beverage company with a market cap north of $211 billion — said it was keeping an eye on cannabis infused drinks, with a particular focus on beverages containing the non-psychoactive…


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